Entertainment Zones

Vibrant public spaces build vibrant communities.

The Entertainment Zone Event Fund provides grants to approved Entertainment Zone Leads to support programming, events, and activations within designated Entertainment Zones.

Entertainment Zones

Oakland has always expressed itself in public. Through music, art, food, festivals, neighborhood celebrations, and small businesses, our streets tell the story of who we are. Entertainment Zones build on that tradition by creating more opportunities for residents, visitors, artists, and entrepreneurs to experience Oakland's culture while strengthening the commercial corridors that connect our neighborhoods.

Established through the visionary leadership and legislation of Oakland City Councilmember Rowena Brown, Entertainment Zones are designed to help transform Oakland's commercial corridors into vibrant destinations where culture, commerce, and community come together. In partnership with the City of Oakland, The Oakland Fund serves as the initiative's implementation partner, working alongside local businesses, artists, neighborhood organizations, cultural institutions, residents, and philanthropic partners to help bring that vision to life.

Because when people gather, cities thrive.

Our Vision

We believe Oakland's public spaces should reflect the creativity, diversity, and energy of the people who call this city home.

Entertainment Zones create opportunities for neighborhoods to celebrate their unique identities while supporting small businesses, strengthening local economies, activating public spaces, and creating welcoming places where residents and visitors want to spend time together.

Every event, performance, gathering, and shared experience creates opportunities for local businesses to grow, neighbors to connect, and Oakland's culture to shine. Vibrant public spaces don't happen by accident. They are built through partnerships, local leadership, and intentional investment in the people and places that make Oakland unique.

Our Approach

Support Local Businesses

Restaurants, cafés, retailers, artists, musicians, and entrepreneurs are the heart of Oakland's commercial corridors. Entertainment Zones help create the conditions for local businesses to attract more customers, grow, and contribute to thriving neighborhood economies.

Activate Public Spaces

Great public spaces invite people to linger, explore, and connect. Through events, arts, music, outdoor dining, and community programming, we help transform streets, plazas, and commercial corridors into welcoming places filled with activity and life.

Celebrate Oakland's Culture

Oakland's greatest asset is its people. Entertainment Zones elevate local artists, musicians, cultural organizations, and neighborhood traditions while creating opportunities for residents and visitors to experience the richness of Oakland's diverse communities.

Strengthen Community Safety Through Activation

Safe communities are built through more than enforcement alone. Vibrant public spaces, active streets, and strong neighborhood connections contribute to environments where people feel welcome, businesses flourish, and communities look out for one another.

Build Community Belonging

The strongest neighborhoods are places where people know one another, celebrate together, and feel connected to where they live. Entertainment Zones help create those everyday moments that strengthen civic life and deepen community.

Why Entertainment Zones?

Thriving commercial corridors create ripple effects throughout a city.

When local businesses succeed, jobs grow.

When public spaces are active, neighborhoods become more welcoming.

When artists, entrepreneurs, and community organizations have opportunities to share their work, culture flourishes.

When people spend time together, trust and belonging grow stronger.

Entertainment Zones are about creating those ripple effects, helping Oakland become a city where economic opportunity, cultural vibrancy, and community well-being reinforce one another.

A New Model for Oakland

Entertainment Zones are more than an economic development strategy.

They represent a new model for how cities can strengthen local economies while celebrating culture, supporting small businesses, and creating more welcoming public spaces.

Together with Councilmember Rowena Brown, the City of Oakland, local businesses, artists, residents, and community partners, we're helping build an Oakland where commercial corridors are not simply places people pass through—but places where they gather, connect, celebrate, and belong.

Together, we're helping build an Oakland where local businesses thrive, public spaces come alive, and every neighborhood has more opportunities to gather, celebrate, and belong.

Entertainment Zone Event Fund

Bring Your Approved Entertainment Zone Management Plan To Life!

The Entertainment Zone Event Fund provides grants to approved Entertainment Zone Leads to support programming, events, and activations within designated Entertainment Zones.

The Entertainment Zone Event Fund is available only after the City of Oakland has approved your Entertainment Zone Management Plan.

Frequently Asked Questions (FAQ)

Need Help?

If you have additional questions about the Entertainment Zone Event Fund, please email Irving Torres, Program Manager, Economic Innovation at irving@oaklandfund.org.